So the other day I wrote about why I don’t think the 10:10 campaign in general works, and why Richard Curtis’s promotional film for it was destined to be a spectacular own goal which offended people and put them off environmentalism.
And today the Guardian has a piece describing what’s happened since…
The charities that backed a Richard Curtis film for the 10:10 environmental campaign said today that they were “absolutely appalled” when they saw the director’s four-minute short, which was withdrawn from circulation amid a storm of protest.
The charity ActionAid, which co-ordinates the 10:10 schools programme, today welcomed the move. “Our job is to encourage proactive decisions at class level to reduce carbon emissions. We did it because evidence shows children are deeply concerned about climate change and because we see the impacts of it in the developing world where a lot of our work is. So we think the 10:10 campaign is very important, but the moment this film was seen it was clear it was inappropriate.
The questions we ought to be asking now are how did the 10:10 team ever think that a promotional film featuring authority figures such as a teacher and an office manager blowing up children and workers who dont sign up to their campaign was a good idea and how much money and carbon were wasted by their celebrity packed own goal?